Tips for Effective Listings on

When you list your business on it is important to ensure that your profile is correct and detailed enough to show people who you are, what you do and how to contact you. But that’s not all. Your profile should help people choose to make contact with you, when they need a service or product that you offer. This may sound strange, but the reality is that when people consider you for a job, they want to know that you can do it, that you will do it, and that you will do it well. They also want to know that they will receive value for their money. Your profile should address all of these topics in as brief a manner as possible.

The difference between good and bad profiles

Let’s look at examples of good and bad profiles. If you had to choose between the following plumbers for an important plumbing job, who would you contact?

Plumber 1: “Local plumber for all your plumbing needs”

Plumber 2: “I am a registered plumber with more than 20 years experience. I have done plumbing jobs for shopping centres, property developers, hotels and homeowners. I arrive on time and pride myself on doing the job right the first time. I have enclosed some testimonials received from satisfied customers, as well as some photos of the projects I have been involved in. Despite my vast experience and high-calibre workmanship, my rates are very reasonable.

I think that it is obvious that you will contact Plumber 2, right? It is entirely possible that Plumber 1 may have 25 years experience and may be better than Plumber 2, but Plumber 1’s profile does not reflect that.

Let’s break down Plumber 2’s profile and analyse what makes the profile stand out:

1. Experience:

People want to know that you will be able to do the job they need you for. By telling us how much experience he has, Plumber 2 answered that question.

2. Quality:

People want to know that you will offer a good service. By telling us that he is registered, and including testimonials in his profile to back it up, Plumber 2 demonstrates that he will provide a quality service. He also tells us that he will do it right the first time around, which gives us peace of mind. 

3. Trust:

People want to know that they can trust you. By demonstrating that he has been trusted by shopping centre owners, property developers, hotels and homeowners, Plumber 2 demonstrates that it is safe for us to trust him, because others have trusted him. 

4. Proof:

Seeing is believing. By including photos of his actual projects, Plumber 2 proves that he can do what he says he can. He also removes any guesswork from the equation about his abilities. 

5. Value for Money:

People hate to overpay for services, but they also know that paying too little can sometimes come back to bite them and cost them more. Plumber 2 emphasizes that he offers value for money when he states that his rates are very reasonable despite his vast experience.

There are many other things you can do to write a winning profile, as long as you remain honest about your experience and offering. Don’t make promises that you cannot keep, but by the same token, don’t miss an opportunity to highlight your strengths.

To summarise

We’ve used a basic example, but the principles can be applied to any type of profile, whether you are a doctor, dentist, lawyer, mechanic, wedding singer, wedding planner, photographer…it does not matter. When you offer a service, you need to demonstrate why people should contact you. Remember, we do not limit you to 100 characters – make the most of this advantage and write a winning profile. It does not have to be perfect, do the best you can and then look at it again in a week or so. You can always tweak it from time to time.

Just make sure your profile covers the following: 

  1. Who you are
  2. What you do
  3. How to contact you (don’t forget to add your website and Facebook page)
  4. Your experience
  5. Any qualifications / accreditation that you have
  6. Any promises that you make in regard to quality or service
  7. Any guarantees that you are willing to give
  8. Why you can be trusted
  9. That you can do what you say you can (backed up with photos where possible)
  10. Why you offer value for money

Need help writing a winning profile?

We know it can be easier to write about a friend or family member’s business than it is to write about your own. We suggest that you consider enlisting the services of a content writer, if you get stuck. There’s no reason why your online profile should not match your high caliber service. If you don’t know a content writer, get in touch at and we will put you in touch with one.


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